Well as you know by now, we are officially live. The only real difference is that prior to Tuesday, we didn't have a way to charge for accounts and now we do. That and all I've done since is think about marketing. There was an invisible line in the sand, before which I couldn't really start to promote as there wasn't enough there. Now that there is, I find that I have a lot to learn about promoting.
My first inclination is to email everyone that I know, including large lists of organizations that I have. Unfortunately that would get me labeled as a spammer and that avenue would be shut off pretty quick. So at least initially, I'm having to pick and choose who I contact and how. Its a no brainer to start in my own backyard, and fortunately, I have a friend willing to help get me in front of Mayla (Metro Atlanta Youth Lacrosse Association).
I have about 2 months before the fall season kicks into high gear and another month after that before the first games, so I still have a lot of time for new features and functionality. I've just got to figure out a good balance between the two. With social media on my side, I should get in the habit of deploying at least one change a day and then posting it to the world.
I'm heading out for vacation tomorrow and will be doing this from the beach for the next two weeks. I know, tough job, but someone has to do it. My priorities over the next few days are as follows:
1. Identify all bugs
2. Identify new features
3. Prioritize them using my Scrum approach (effort vs ROI)
4. Post the list on the site
5. Determine a marketing plan of action
6. Document that on the site as well
I've fallen off of my weekly updates here on the blog. Partly that was due to the loss of my main machine, and partly because I was so heads down trying to finish up the registration. I do see this as a valuable part of my marketing and will get back on track of posting here at least once a week.
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